TAZAAR Geo Tag Tracking Technology

The Cost of Lost Equipment: Why Tracking Technology is Essential for the Events Industry...

Every year, businesses in the events and production industries lose tens of thousands of pounds due to stolen, lost or misplaced equipment. Whether it’s expensive lighting rigs, high-end cameras, or sound consoles, when equipment goes missing, the impact goes far beyond the price tag.

The Scale of the Problem

Equipment theft, delays and misplacement remain some of the most disruptive and costly issues in events. A speaker left behind in a venue or a flight case taken to the wrong location can derail entire event timelines. Beyond the direct financial blow, these losses affect reputations, client confidence, and the ability to deliver on time.

“Missing equipment doesn’t just cost money, it costs trust,” says Graham Gosden, Managing Director of APT-GB, a UK-based audio manufacturer that’s integrated asset tracking into its operations. “If key gear doesn’t turn up, the event is at risk. At least with tracking, you can see where the problem is and make a plan.”

Stopgap Solutions Aren’t Cutting It

In an attempt to solve the problem, many professionals turn to consumer tech like Apple AirTags. But while these devices are popular for tracking keys and luggage, they fall short in a professional setting.

AirTags rely on nearby Apple devices to report location, meaning they're only effective where there’s dense iPhone usage. For gear stored in remote venues or transported across borders, this often leads to dead zones and unreliable updates. Worse still, some companies report spending thousands a year on AirTags, managing multiple accounts with no central oversight.

That’s why experienced live events technician Stuart Campbell describes GeoTag, TAZAAR’s new professional-grade tracker, as “an AirTag on steroids.”

“I’ve had kit go missing at events. GeoTag gives us what AirTags never could: proper visibility. It’s built for our world, not the consumer one,” says Stuart.

Meet GeoTag: Purpose-Built for the Industry

Designed and Manufactured  in the UK, GeoTag is a patent-pending GPS-enabled tracker designed for the realities of professional production and events. GeoTag uses GPS satellite signals, providing accurate updates in real time,even in remote areas, without relying on the mobile ecosystems. 

It’s already being used and integrated into production gear by early adopters such Graham Gosden’s team at APT-GB. But GeoTag does more than show where something is, it records where it’s been. 

This isn’t just about asset security, it’s about peace of mind. Knowing where your critical assets are and being able to prove it. It gives teams more control, more confidence, and fewer surprises.

Real Solutions, Real Impact

GeoTag doesn’t just reduce the cost of lost gear—it helps prevent the domino effect caused by missing equipment. Delays, last-minute hires, and missed deadlines become avoidable. Technicians know where their gear is. Operations teams stay ahead of problems, not behind them.

And now, GeoTag is available to order at a special introductory price. Early adopters can access next-generation tracking technology with limited stock available.

Link to find out more: https://www.tazaar.io/geotag