AVID Appoints Dan George Comms for Global PR

AVID appoints Dan George Comms for global PR

The legendary British hi-fi specialist joins forces with Dan George Communications to tell its incredible story

18 January 2024, Cambridgeshire, UK: AVID HIFI, one of the world’s most enviable high-performance hi-fi manufacturers, has chosen Dan George Communications to handle its global PR affairs and share its incredible audio engineering story.

The new partnership, which is effective immediately, sees Dan George Communications manage AVID’s press office and media affairs globally, at an exciting time for the founder-owned-and-run analogue specialist, as it approaches an incredible 30 years of UK design, engineering and manufacturing, from its Cambridgeshire headquarters.

AVID famously designs and builds virtually every component itself at its Huntingdon factory, using high-precision CNC machines with exacting tolerances, with hand assembly by a passionate team of experienced expert technicians.

Specialising in complete analogue systems ‘from groove to ear’, AVID’s obsessively engineered portfolio includes class-leading turntables, tonearms and cartridges, plus uncompromising amplifiers, loudspeakers, cables and accessories.

AVID is one of very few audio companies to offer an entirely synergistic system from turntable to loudspeaker, right down to carefully matched cables and equipment supports.

Commenting on the new appointment, AVID founder, owner and CEO Conrad Mas said, “AVID has garnered a dedicated global following for its comprehensive product range, and I am excited to partner with Dan George Communications to extend awareness to a broader audience unfamiliar with our exceptional-sounding products.”

Dan George, owner of Dan George Communications added, “I couldn’t be happier to welcome AVID to the Dan George Communications family and I’m honoured to have been chosen to represent this extraordinary manufacturer.

“I’ve known Conrad for nearly 25 years, and remain in awe of his instinctive ability to engineer products ‘right first time’, enabling them to not only stand the test of time, but offer AVID customers extraordinary value for money.

“AVID’s obsessively engineered products offer perfect synergy with Dan George Communications’ discerning portfolio of trusted hi-fi brands and I can’t wait to get hands-on with its exquisite range of analogue systems.”